Why Partnership Marketing?

Partnership marketing - where two or more brands collaborate via strategic marketing campaigns to help each other achieve their objectives - is now one of the highest-potential marketing channels. Studies show that it’s amongst the highest performers on return on advertising spend. 

This is because partnerships increase scale and awareness, generate more diversified revenue streams and enable brands to break into new markets. When executed well, they are incredibly powerful. 

The most successful are fuelled by both insightful data and creativity to drive customer engagement, acquisition, loyalty and advocacy. And ultimately provide a strong return on investment. 

Start using, or broaden your use of, partnership marketing and make it a central component of every marketing strategy. By working together, brands will achieve much more for less.

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Building powerful partnerships.

There is no set rule on who should partner with who or what a brand partnership should be, which can be anything from a product collaboration to events, competitions and more. In fact, some of the most successful co-branding examples are collaborations you may never have considered until they came and conquered. Here is my simple approach:

  • I always start at the beginning by listening. Listening to what brands need to deliver on, what their objectives are for creating partnerships, what their game changing idea might be for them, and what they require from partners. By doing so, I am able to identify the right type of partnership for your brand.

  • I also assess what value brands can bring to partnerships. The most effective partnerships are where both brands truly work together collaboratively and both offer the same value.

  • There is a true art and a science to building partnerships; the art comes in the form of knowing what will work and how to build it into an engaging and effective campaign or promotion, and the science comes in the form of key insights and robust data to ensure the partnership will be successful. I’ll find the right partners to promote your brand and/or products & services, and then I’ll negotiate contracts and set deliverables.

  • Finally, I’ll manage your collaborative marketing campaigns and measure the results to ensure success.

My little black book.

I now have a personal database of over 1,000 contacts nationwide and globally which instantly helps me to connect with the right people. Stretching across a wide range of sectors and industries, these contacts range from the doers to senior execs in multinational companies. If a brand exists where I don't have a contact, or don’t know someone who does, then my magnifying glass comes out and I track them down!

The elements of partnership marketing that I deliver:

  • Partnerships strategy.

  • Brand partnerships.

  • Loyalty programme rewards and content.

  • Partnerships delivery.