The brief.

In 2021, Lifefyle - an amazing, but relatively unknown life admin app - was keen to implement brand partnerships into its marketing strategy to drive awareness and new customer acquisition. The start-up had big objectives in place, but limited budget - so partnership marketing would be key to helping them deliver on their objectives.

What was created.

Brand partnerships with two key national brands, Vodafone VeryMe and M&S Sparks - were set up. An exclusive Lifefyle offer was promoted on each platform using comms channels to drive further engagement.

The results.

• Vodafone VeryMe - over 30,000 views of the offer and over 700 redemptions.

• M&S Sparks - over 55,000 views of the offer and over 2,300 redemptions.

• Over 3,100 new customers have been generated for Lifefyle; as quoted by its co-founder, "a huge win for a small brand".