The brief.

Priority is O2’s customer reward programme, supporting the business in driving loyalty in an increasingly competitive market. In 2015, partnerships were required to deliver across big customer passions in an engaging way to ensure loyalty was maintained and churn remained low.

What was created.

A range of high-profile partnerships with some of the UK’s leading brands, delivering exciting and engaging rewards and content to customers. These brands included Homebase, Blockbusters, Audible, The Hut Group, Holland & Barrett, Charles Worthington, Oasis, Oliver Bonas, Boohoo, Silk Fred, ASOS, Taylor Made, ProDirect, Debenhams and Pizza Express.

The results.

• Negotiated one of the top 20 performing offers on O2 Priority; generating over 17,000 in-store redemptions and 60% in new customer acquisition for a nationwide brand.

• Thousands of new customers acquired who spend more and stay longer.