The brief.

Sky VIP is Sky's customer appreciation programme which offers members the chance to win exclusive 'only Sky can' rewards, all FOC. There is no advertising and all promotions are relevant and free which drives high engagement. In 2024, Sky VIP needed to increase the win rate for members, as well as drive more footfall and engagement in-app, whilst reducing spend. 

What was created.

A partnership with the best selling screen-free audio platform for children, Yoto, in which Sky VIP members could enter into a prize draw to win one of 50 bundles which included: a Yoto Mini (£59.99), Adventure Jacket (£19.99) and Wireless Headphones (£34.99).

The results.

A happy client who didn't have to spend any budget on one of Sky VIP's most engaging campaigns of 2024:

• Over 215K members entered the prize draw.