The brief.

Since 2019, brand partnerships have supported The Telegraph's core business strategy of delivering 1 million subscribers and 10 million registrants by 2023. The Telegraph has worked with multiple brands since then to develop impactful subscription partnerships that attract and acquire new, premium customers.

What was created.

A renewed strategy for 2021-2022 that focused on long term, strategic partnerships that deliver consistent subscription volume. Partnerships have included Barclays, Three+, Accor, British Gas and AMT Coffee.

The results.

• Over 2,000 subscriptions delivered.

• Long term, premium brand partnerships in place to deliver consistent volume.