The brief.

In a world full of uncontrollable media, fake news and volatile politics, The Times & The Sunday Times knew that they needed to engage with a younger audience in 202 to ensure future generations understand the world through considered journalism, as well as sustain future growth of their brands.

What was created.

Working in partnership with Universities nationwide, students were offered free access to all content to help broaden their knowledge. Each partnership consisted of bespoke marketing material, an engaging social campaign plus the chance for a student to win the opportunity to write for The Times.

The results.

• Over 4,000 subscriptions delivered.

• More than £100,000 in University marketing channels value secured.

• Prestigious Universities signed up to the programme.